What is an IPTC tag?
An IPTC tag is a tag that is embedded inside a jpg file
and that provides information about the image: Title, description, keywords,
timestamp, GPS coordinates, author, copyright, rating... As far as
Microstock photograpy is concerned, the IPTC tags of interest are:
When you upload photos to a Microstock site, the IPTC
tags are automatically read. This means that if you want to upload your
photos to a dozen Microstock sites, you won't have to tediously retype the
title, description and keyword each time. All you have to do is edit the
IPTC tags once and for all and then upload the photos to the different
Microstock sites. After uploading the photos, you might still have to log on
each Microstock site and perform some minor editing like adding categories
etc but the most time consuming work is done only once.
How to edit IPTC tags?
Most photo editing software such as Adobe Photoshop offer
the possibility to edit IPTC tags. However, it is probably more effective to
use a piece of software that is specifically designed for that purpose. You
can for example use iTag. iTag
allows you to simultaneously edit the IPTC tags of several photos dealing
with the same subject. You can also easily copy and paste IPTC tags from one
photo to another.